After London and Bogota, Kwanko, the international leader in performance marketing campaign management, opens its first Canadian office in Greater Montreal. Interview with Geoffroy Robin, Director of Kwanko Canada.
“Opening an office in Montreal is part of the Group’s continued development. The Group is already present in 18 countries in Europe and Latin America,” Geoffroy Robin, Director of Kwanko Canada explained. With this new subsidiary, Kwanko expects to create some 20 jobs over three years and is targeting both the Canadian and North American markets.
Montreal: “the natural choice”
Montreal was the natural choice for the company because its economic growth in recent years “has been strongly linked to new digital technologies.” The economic indicators for the Metropolis are positive and extremely favorable for the Group’s activities:”With more than 23% of the workforce employed in the digital sector, the city is firmly focused on digital and cutting-edge technologies,” said Hubert Bolduc, president and CEO of Montréal International.
Helping Canadian companies develop their traffic
Kwanko’s strategy is based on the two elements that have made it successful so far. On the one hand, the company will make its expertise available to Canadian companies to help them increase the traffic on their digital platforms or to generate quotes and online sales. On the other hand, the company will use its personalized approach to propose innovative solutions such as its influence marketing offer, which enables users to quickly identify relevant influencers in social networks.
Developing the influence marketing offer
“By combining this new and distinctive offer with our current range of digital distribution levers, the performance of our campaigns will be greatly enhanced,” said Geoffroy Robin. Hubert Bolduc says that he is delighted with the arrival of Kwanko because it “will complete the value chain of companies in Greater Montreal while strengthening the region’s position as one of the most attractive metropolises in the world.”
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