New feature: Measure your carbon impact with Kwanko

Kwanko has always been very committed to climate protection and CSR. After obtaining the Ecovadis Bronze label, we were awarded the Greenly Gold label in 2024.
We are proud to announce a new feature unique in the affiliate marketing industry: the carbon emissions calculator.

This new tool allows you to measure your environmental impact on our platform, marking a step towards a more sustainable advertising ecosystem.

Why this new feature?

We know that decarbonisation is a major issue for businesses.

With this feature, you will now be able to:

✅ Track the carbon impact of your affiliate program

✅ Optimise your program’s carbon footprint to better meet your CSR objectives

✅ Work with your distributors to optimise your collective carbon footprint

What does this calculator do and where can you find it?

Whether you are an advertiser or a publisher, you will now find a new column in your statistics called ‘Carbon’, to measure and analyse the carbon footprint of your actions.

You can have access to :

• Automatic calculation of the carbon emissions generated by each campaign (expressed in kg CO₂).
• An overview and history to analyse your impact by site, by period (up to 3 years), or by campaign.

Soon, a global summary will be available on your dashboard, along with other features planned for 2025.

Benefits for advertisers

🎯 More responsible campaigns: track your carbon emissions and take action to reduce them.

🎯 Opportunities for your publishers to improve: they will be able to take action to offset their footprint.

Benefits for publishers

🌱 Promote your CSR approach: show advertisers that your carbon footprint is under control.
🌱 Improve your environmental performance: Identify action levers to reduce your footprint and obtain a better rating.

Contribute to this project by sending us your carbon footprint!

Share your carbon footprint with us at publisher+rse@kwanko.com. Your data will help us refine the results and promote your commitment to advertisers.

If you don’t have a carbon footprint, don’t worry: default values based on standard metrics, will be applied.

Your opinion counts!

This calculator is just the first step. Your feedback and suggestions will be essential in perfecting this tool. Send us your suggestions to feedback@kwanko.com.

Let’s continue working together to build an advertising ecosystem that is more respectful of the environment 🌍

Would you like to launch your affiliate program with a reliable and responsible partner? Contact us at sales-uk@kwanko.com