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CPA Program launch in 2013 in Belgium
355 publishers running the program
Regular affiliate program faltered
Some “end-of-the-funnel” typologies have been removed
Results were decreasing
ADVERTISER AND PUBLISHERS DISATISFACTION
Reactivation of all the typologies
Attribution of a weight according to the added value
2 payouts schemes : participative sales & final attribution sales for Kwanko
Reboost of the attractiveness of the program
Increase publishers loyalty
Average of 3 to 4 contributors per sale
100 final attributed sales for 200 participative
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