Benjamin Marinho: the New Kwanko Belgium Country Manager

Recently promoted as the Kwanko Belgium Country Manager, Benjamin Marinho, who has spent his entire career in the group, speaks about his career and missions for the upcoming year.

Can you talk about your career in a few words?

B. M.: I began my career in a competing agency, which was specialized in BtoB on the French market. In 2013, I joined Kwanko as an Account Manager to manage Kwanko Belgium’s key accounts and a few months ago, I took over the subsidiary as Country Manager.

You worked part of your professional career at Kwanko. What did you get from this adventure?

B. M.: First of all, it has been a very beautiful professional experience, it has really allowed me to improve my technical and interpersonal abilities and skills. But it has also been an opportunity for some very beautiful human encounters and nice moments thanks to the colleagues I’ve been working with since 2013.

What has marked you the most during these last four years at Kwanko?

B. M.: I think I can say without a doubt: the opening of the Belgian subsidiary in January 2015. This decision affected me both personally and professionally. Being part of this challenge has allowed me to grow and strengthen our team.

On a less serious topic, one of many Kwanko’s after-work organised on the occasion of the Germany-Brazil soccer match (with a remarkable score of 7-1) was an outstanding experience which showed everyone the company’s philosophy, its multiculturalism and the human dimension that we can find there.

What are Kwanko Belgium’s targets for 2017?

B. M.: Kwanko Belgium’s target is to become the no.1 performance advertising actor on the market. Through our different innovations such as marketing attribution, lead-gen, our cross-device offer and the support of our team of performance advertising experts, we have the keys to become the most innovative 360° actor of the market.

What do you think about the Belgian market in terms of performance marketing? What are the opportunities to be seized?

B. M.: The Belgian market has not reached the maturity level of its French, German or Dutch neighbours yet So there are a lot of actions to implement in order to develop performance marketing and better meet the needs of our clients and prospects. For me, the cross-device, mobile, influencer offers and a resolutely qualitative and ethical advertising approach are real opportunities to be seized and highlighted.