mercado livre

CPA Brazil


case study e-commerce: mercado livre

Objectives

Drive quality traffic on the Mercado Livre online store

Annual Plan

Emailing send-outs on the biggest annual highlights : Sales seasons, private sales, special discounts, Black Friday, Xmas

Formats

HTML Email Marketing
Webmail Friendly

Results

35.000 clicks per each action
Channel with the highest rate of direct response (+leads + sales)


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