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Provide marketing communication over the Christmas period by promoting the client’s Advent calendar.
Target social networks to expand the client’s Instagram community and generate sales.
Geo: France
Famous lifestyle influencer: Noémie Make up Touch
1 dedicated video, 3 video insertions, 4 Instagram
+ 123 000 likes
+ 2 886 comments
+ 18 000 new followers
+ 200 000 views
+ 500 sales
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Drive traffic to a new store in Toulouse (south of France)
A sweepstake was organized 2 weeks before the grand opening: win a meeting with one of the most famous lifestyle influencer "NOEMIEMAKEUPTOUCH" in the new store in Toulouse
The D-day, people had the opportunity to meet her and ask for autographs, pictures etc.
Distribution of promo codes in store
110 participants at the event
Huge visibility for the new store
New customers for The Body Shop
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