Consumers are constantly on the lookout for attractive offers, and marketing professionals must turn to effective strategies to maximize the performance of their affiliate programs. Among the arsenal of channels available, voucher codes have established themselves as essential elements of online marketing campaigns, offering publishers and advertisers a multitude of advantages to achieve their objectives.
In this article, we explain everything you need to know about voucher codes in affiliate marketing, including their definition, how they work and the advantages they offer advertisers and publishers alike.
What is a Voucher Code?
A voucher code, also known as a promo code, coupon or discount, is a unique code generated by an advertiser and shared by a publisher. This code enables online users to benefit from a discount, special offer or exclusive advantage on the purchase of a product or service. Promo codes are an effective way for e-merchants to boost sales and encourage customers to make a purchase.
Voucher codes can be exclusive or generic, and are usually associated with specific conditions such as expiration dates, minimum purchase amounts or product restrictions. Voucher codes can be used for a variety of purposes, including offering percentage discounts, free delivery, free gifts with purchase, or special offers such as flash sales or seasonal promotions.
How does it work? How voucher codes work in affiliate marketing?
Voucher codes are based on a simple but effective process.
1/ The advertiser creates a promocode and makes it available to publishers via an affiliate platform.
2/ The publisher shares the promo code with his audience via his blog, social networks, website, newletters, etc.
3/ The user uses the promo code when making a purchase on the advertiser’s website.
4/ The affiliate platform automatically identifies the publisher to whom the code has been allocated, and credits him with the corresponding sale or conversion.
5/ The advertiser pays a commission to the publisher for each sale generated by the promotional code.
Who are promo code publishers and how do they promote affiliate campaigns?
Promo codes can be distributed through various channels, such as affiliate websites, newsletters, email marketing, social networks, or even online advertising. They are generally created by advertisers or affiliate platforms and can be customized to meet publishers’ specific needs.
Pure player coupons and promo codes websites: These websites are dedicated to the promotion of voucherl codes and work with a wide range of brands. They attract consumers looking for discounts, and direct traffic to advertisers’ sites by offering affiliate links with promotional codes. Examples include Ma reduc, Radins.com etc.
Top Media websites with dedicated promo code sections: Websites such as Le Parisien, Le Nouvel OBS, Le Monde and Le Figaro also offer a promo code section to reach a different type of audience (CSP+).
Bloggers and influencers : Influencers use their audience and recommendation power to promote products and special offers to their followers. They often share exclusive promo codes with their audience, which can generate high engagement and conversion rates. Bloggers offer articles, product reviews and buying guides on specific products. They use promo codes to encourage impulse buying.
Newsletters: Many publishers run regular newsletters in which they share the latest offers, promotions and promotional codes from various advertisers with their subscriber base. Subscribers are often more receptive to exclusive offers and special discounts sent directly to their inbox.
Email campaigns: Targeted email campaigns managed by publishers are an effective way of distributing promotional codes to existing customers and prospects. By personalizing content and offering exclusive discounts, advertisers can encourage recipients to make a purchase and build customer loyalty.
Advantages of voucher codes in affiliate marketing
It offers many advantages for advertisers:
- Attract new customers: Promo codes are powerful incentives to action for customers, encouraging them to make purchases by offering attractive discounts or other benefits. This targeted incentive to action can help boost conversion rates and generate additional revenue for affiliates and advertisers.
- Boosting purchasing power: promo code websites benefit from a very strong promophile audience, which has intensified in recent years. Therefore, by working a joint strategy with a promo code site, the advertiser also benefits from a visibility boost.
- Precise performance tracking: promo codes enable precise performance tracking by reliably attributing sales and conversions to each publisher. This precision in performance tracking enables publisherss to effectively analyze the return on investment (ROI) of their campaigns and take informed strategic decisions to optimize their performance.
On the publisher side, the benefits are also numerous:
- Expand their audience: By sharing relevant promo codes, affiliates can attract new visitors to their website or blog.
- Gain a price advantage: Promo codes enable affiliates to gain a price advantage, enabling them to recruit new customers, increase their average basket, work on retention and limit basket abandonment, as well as boost a product launch or destocking.
VoucherTAG, the cookieless technology developed by Kwanko
VoucherTAG uses a promotional code to track sales, offering numerous advantages for affiliates and advertisers alike.
Advantages for advertisers :
- Tracking of the promotional code that does not depend on cookies
- Track sales even if the user changes device.
- Precise ROI measurement for influencer marketing operations.
Advantages for publishers:
- The use of tracked links is no longer mandatory.
- Publishers are rewarded for all sales made using this exclusive code.
- As an exclusive promotional code, it triggers greater engagement with communities.
- Re-attribution of sales to the right business contributor: even if the promo code is found on coupon sites, the sale will be systematically attributed to the publisher.
In conclusion
Affiliate promo codes are an effective marketing tool for advertisers and affiliates. They help increase sales, attract new customers and retain existing ones. Promotional codes are indispensable tools for achieving business objectives and ensuring long-term success.
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